Spartans Will
Broadcast | Digital | Out of Home | Print
Known for being more of a sports powerhouse, than an academic leader, Michigan State asked BVK to help change its image. Using the theme, Spartan’s Will, BVK created a branding campaign aimed at connecting MSU’s passion for changing people’s lives and solving problems across the globe with the most iconic visual element the university has-the Spartan’s helmet-ironically, considered a sports logo. In the first few weeks of the campaign, the effort set off a social media frenzy with Spartan students, faculty and alumni sharing the prideful campaign with friends by the thousands.
